Summer of SEO 2025
Raise Your Voice & Grow Your Authority
Are you ready to dive into SEO—the Alignthority® way—this summer? Our Summer of SEO program is a collaborative group strategy experience designed to help you build content authority that drives organic traffic and establishes your expertise.
Think of Summer of SEO like summer camp for your business: new friends, new skills, and a whole lot of fun along the way.
You're Not Selling White T-Shirts
AND THAT’S WHERE MOST SEARCH STRATEGIES GO WRONG
If your business relies on your knowledge and expertise there’s a good chance that if you tried SEO, it went nowhere—fast.
Why? Most SEO experts don’t focus on businesses like yours—businesses built on excellent work, deep knowledge, and vast experience. Maybe you got traffic, but it didn’t move the needle on leads and client acquisition.
Maybe you tried finding some keywords, played with blogging, tried to speed up your website, but it felt like you were throwing spaghetti at the proverbial walls.
I’ve heard this story hundreds of times: “I tried SEO and it didn’t work.” You’re not alone. This is what happens when you use Target-style strategies for a boutique business.
But you also know that the ol’ “post and pray” method isn’t a plan for the long-haul.
It’s time to own your voice, get visible, and grow your business. And that’s what Summer of SEO is all about.
Own Your Voice
"Sarah Moon has a way of bringing out in you the thing that has always been in your head …but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say."
— Nequosha Anderson, Attorney & SoS 2024 Guest Speaker
LET’S BUILD AN SEO STRATEGY THAT WORKS—ONCE AND FOR ALL
Here’s the hard truth: search drives connection on the internet.
A whopping 90+ percent of online experiences start with a search! That means whether you’re a consultant or a coach, an attorney or a financial planner, a course creator or a corporate trainer… your audience is seeking information in the search engine, day in and day out. Ignore search and ignore your audience.
typical SEO Tactics look like:
✗ Endless keyword lists that mean nothing to you or your audience.
✗ Focus on rankings and traffic and not your authority and bottom line.
✗ Aren't human-driven because they're not informed by buying psychology.
✗ Designed to create dependency on agencies, AI, and expensive software.
Alignthority™ SEO Strategies look like:
✓A practical, achievable approach to keywords that anyone can do—without expensive software.
✓ Laser-focused on your authority and brand-building as a cornerstone of SEO.
✓ Understands why people buy and how you can meet your audience right where they're at.
✓ Emphasizes your Metrics That Matter over vanity numbers,
Introducing
Summer of SEO 2025
More than a business blogging program. Better than technical SEO. And, yes, it’s even bigger than getting found in the search engine. At its core, Summer of SEO is an authority building program.
We’ll leverage data and strategy to get you found and make you known as the subject matter expert using my signature Alignthority™ system. Through interactive sessions, expert guidance, and a supportive community, you’ll gain the knowledge and strategies you need to position yourself as the expert you are.
Month 1 (June)
CLARIFY YOUR FOCUS
An authority-building, search-fueled strategy is only as good as its foundations. In our first month together we’ll set ourselves up for success with planning and big-picture thinking.
Understanding the Authority Growth Pyramid and and where you're located on it right now.
Identifying the sparks you light in the minds of your clients.
Douse the frustration flames by thinking through your audience's real challenges.
Month 2 (July)
CREATE YOUR BODY OF WORK
In our second month together, you’ll get serious about your content planning with the goal for you to wrap up the month with a solid content plan in place and at least one authority-drive SEO-friendly article written.
Plan content that's the perfect kindling: Irresistible, informative, and sparks their interest in your expertise.
Learn to use our signature Alignthority™ Content Planner to manage and organize your ideas and content.
Write at least one significant pillar piece of content for your blog.
Month 3 (august)
CULTIVATE SUSTAINABLE GROWTH
The big problem with the way most agencies (especially those weirdos who cold pitch you in your inbox) do SEO is that they only really care about traffic. I care about your growth on your terms.
You'll matchmake your search-fueled content with two actions for your audience.
Learn the Rule of Threes when it comes to SEO content.
Don't let your authority fizzle out—we'll build a quick and easy data review habit.
“I've always LOVED Sarah's approach to marketing and running a business! Sarah has such a wealth of knowledge on all things marketing, and her human-first approach makes marketing feel really natural and easy, rather than pushy and salesy like a lot of people teach.
Sarah’s mentoring [in Summer of SEO] has left me with simple, actionable steps to approach my marketing in a more meaningful and impactful way. She brought so many fun new ideas and it always felt like she was as excited as me about my business and marketing.”
— Jessica Haines, Summer of SEO 2024 Alum
SUmmer of SEO
Fun Extras & The Details
Don’t worry, I’m not slapping a random “value” on these—I just hope you enjoy them!
01. Twice Monthly Group Strategy Sessions
Our 90-minute group sessions are not just Q&As—we’ll dig into real strategies for your business. If you can’t make it, don’t worry—submit your questions in advance and all sessions will be recorded.
02. Private Community
We’re doing an experiment and offering you access to BOTH a private Facebook group and a community built into our learning management system. Ask questions, share your wins, and get support when you need it.
03. Monthly Coworking Sessions
The hardest part of marketing isn’t doing the work—it’s finding the time. We’re helping you create a marketing habit with once a month rotating coworking sessions.
Summer of SEO 2024 Pricing
Meet Your SEO Guide, Sarah Moon
Thought Partner. Marketing Consultant. SEO Expert. Authority Coach. Business Strategist. Trusted Advisor.
I play a bunch of different roles for my clients, and those are just some of the titles clients have given me. Whatever you want to call me, I’ll be your guide all summer long.
I’m fortunate to have a pretty big toolkit, as a former college-level instructor focused on professional education for adults, and communications director in the public and private sector (I’ve seen some stuff, I tell you).
I’ve been running SM&Co since 2008 and had a special interest in all this search engine magic since 2012 when I saw how focused, strategic content marketing was exponentially growing my business every year.
I’m excited to share my methods with you and support you in your journey to becoming an authority—in Google and beyond.
FAQs About Summer of SEO
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Our first group strategy call is June 12 11am-12:30pm Pacific. You will have instant access to some prep materials when you enroll.
2025 will follow a similar schedule.
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Yes! You may split your payment into 1-4 monthly payments.
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Please note: We have some surprises cooked up for you as well!
June
Wednesday, June 12th: Live Group Strategy Session, 11:00am – 12:30pm Pacific
Thursday, June 20th: Coworking, 2:00pm – 3pm Pacific
Wednesday, June 26th: Live Group Strategy Session, 11:00am – 12:30pm Pacific
July
Wednesday, July 10th: Live Group Strategy Session, 11:00am – 12:30pm Pacific
Tuesday, July 16th: Coworking, noon – 1pm Pacific
Wednesday, July 24th: Live Group Strategy Session, 11:00am – 12:30pm Pacific
August
Wednesday, August 7th: Live Group Strategy Session, 11:00am – 12:30pm Pacific
Wednesday, August 21: Coworking, 10am – 11am Pacific
Wednesday, August 21st: Live Group Strategy Session, 11:00am – 12:30pm Pacific
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Co-working sessions differ significantly from the group strategy calls. These are one hour sessions for you to co-work with your cohort members over Zoom. At the beginning of the session we’ll set goals, and we’ll revisit them after 20 minutes and then share goals again and work for another 20 minutes. We’ll then wrap up and celebrate what we achieved—big or small—at the end of the hour.
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SoS isn’t for everyone! It’s designed for knowledge businesses and is not appropriate for physical product businesses. If you have questions about its appropriateness for you, just email us at hello@sarahmoon.net. -
You can be successful with any modern website platform. If you have a custom coded site, do make sure you have blogging capabilities, and if your platform isn’t listed here, check to make sure you can add a blog to your site. If you have questions about the tech stuff, drop us a line at hello@sarahmoon.net.
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Each attendee must have their own access, no exceptions.
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While there are some technical elements of what we teach in Summer of SEO, this is not a technical SEO program. We find that most everyday business owners struggle with that minutiae and are better served by our content-first approach to SEO.
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Yes and yes! The reason we revamped Summer of SEO was because of you. We learned that people formed themselves into cohorts and were working together to get their work done and we decided to facilitate that for you. If you need more support, this is the ticket. You will have access to the workshops from last summer, but the live sessions are unique and we have added more materials than before.
“Alums” receive a $495 discount off of both tiers of of Summer of SEO 2024. If you did not receive a coupon in your email, simply reach out at hello@sarahmoon.net.
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VIP SoSers get one 90-ish session one on one with Sarah each month (this is a $1,500 value). This is great if you’re someone who needs more personalized attention or has a complex business
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I’ve created my approach to SEO from the ground up, infusing it throughout my signature methodology known as the Alignthority™ system (yes, that ™ is because it’s going through the trademark process—that’s how much I believe in it).
I saw that authorities, thought leaders, and knowledge businesses were being taught systems that made zero sense for them and they were frustrated by investing heavily in SEO that didn’t result in new clients or leads.
The thing is, that had never been my experience. I tracked data for years and looked at what worked well for myself and my clients (all of whom were knowledge businesses themselves) and saw consistent results through algorithm changes and trends. I tested, experimented, and gathered the numbers. Over time, this strategy evolved (and it continues to do so) and became codified as the Alignthority™ system.
It’s not designed for high volume businesses looking to emulate the style of big companies like Target—I sometimes call it “boutique SEO” because it’s not for everyone, by design.
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NO.
(If you don’t know what I’m talking about, be happy!)
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Listen, I never got to go to summer camp (I grew up in Oregon, which is basically summer camp itself) and so I thought it would be fun to bring a bit of that vibe to the table.
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Frankly, this is a sales page and it’s primarily designed for folks who already know about me, not the general public. I talk about this a bit in several of my workshops, but not everything needs to be optimized to the gills, including limited-time sales pages.
Ready to join Summer of SEO in 2025?
Enrollment will open in the spring and will be open to the waitlist first—last year, all but two spots were snapped up by the waitlist, so this is the best way to make sure you can join.