Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
7 Marketing Strategies for People Who Hate Marketing
Are you an entrepreneur who hates marketing? You're not alone! If you want to make marketing easier, check out these seven easy to achieve strategies that are obtainable for everyone!
Website Redesign SEO: A Comprehensive Checklist for Designers & Website Owners
Is it time for a website redesign? Then it's time to get serious about preserving your SEO. In this guide, I walk you through the checklist for website redesign SEO so your next site is nothing but smooth sailing.
What is an SEO funnel?
Heard the term “marketing funnel” and not sure what this all means? I break down what a successful marketing funnel, and a thriving SEO funnel, looks like and how you can leverage both in your business.
Is Squarespace good for SEO? (2025 Update)
Squarespace isn't magically going to solve your search engine optimization concerns—but no platform will. It's all in how you use your website and your content marketing strategy.
Find Your Pricing Sweet Spot: A Step by Step Guide
Struggling to price your high-level services? We've all been there! Read Sarah's guide to finding your pricing sweet spot for consultants, coaches, and creatives.
Where do we go from here? Social media, marketing, disinformation—and you.
Are you wondering where to go with social media and if there’s a way to navigate it as it’s become messier and messier? In this essay, originally published in the newsletter, Sarah breaks down what your best next steps are.
Should you update an old blog post or write a new blog post: Which is best for SEO—and your business?
Should up update old blog posts or write new ones? We break down how to decide which is best for your website's SEO.
Consultant vs Coach: What's Right for Your Business?
The titles “consultant” and “coach” are tossed around without many definitions—leaving many people confused about what’s right for their business. Let’s break down what these roles provide and how to determine which is best for you.
Why is my website traffic dropping? A quick guide from an SEO expert who’s been there, done that.
Has your website traffic declined? There’s a good chance it’s NOT the algorithm. Let’s dig into the problems and solutions.
Auditing & Archiving Your Business Blog: A Quick Guide
Is your business blog still working for you? Read our quick start guide to evaluating your blog, uncovering what’s working, and creating a plan of action for what’s not.
You Don’t Know What Your Students Don’t Know: How to Improve Your Online Course Delivery
One of the most difficult things in teaching continuing education courses is not knowing your students’ level of expertise who are joining your course or program. Our professional education expert breaks down how to tackle this frustrating challenge.
The Hidden Power of SEO: 15 Unexpected Benefits
Search engine optimization is great for visibility in Google, but the real magic is in all the knock-on effects that happen too.
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