Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
7 Marketing Strategies for People Who Hate Marketing
Are you an entrepreneur who hates marketing? You're not alone! If you want to make marketing easier, check out these seven easy to achieve strategies that are obtainable for everyone!
Find Your Pricing Sweet Spot: A Step by Step Guide
Struggling to price your high-level services? We've all been there! Read Sarah's guide to finding your pricing sweet spot for consultants, coaches, and creatives.
The 2025 Marketing Trends You Need to Know
Want to stay ahead of the curve in your business? Check out two experts’ predictions for the 2025 marketing trends to watch—and watch the video too!
Exploring the Pros & Cons of Starting a Group Coaching or Consulting Program: A Decision-Making Guide
Are you a coach or consultant considering group coaching programs? The appeal can be huge, as it's an opportunity to expand your movement at scale. Plus, you can potentially reduce your one-to-one client load, buying yourself back your most precious resource: TIME.
8 Things to Do When Your Design Business Slows (and 2 Things to Avoid)
Is your design business slow? Don't panic! Sarah breaks down actionable strategies to find new clients, reconnect with past ones, and boost your marketing efforts.
The Essential Tools & Systems All New Consultants Need
New consultant or thinking of starting a side hustle? Learn how we recommend approaching your business so you're set up for long-term success.
Creating Audience Connection with Lead Magnets, part two
Watch the replay of our Community Conversation to understand better the purpose of paid lead magnets, when to use them, and the importance of your lead magnet systems.
Why it’s time to move your website to Squarespace 7.1
It's challenging to make a case for sticking with an outdated software version, especially when the replacement offers so many incredible benefits.
Data Analytics for Nonprofits: What website data nonprofits should measure and the best analytics software for charities
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
The Fundamentals of Website Analytics: Why They Matter, What to Measure, and How to Use Ethical Analytics Tools
Are you a business owner wondering how to track visitors to your website so you can make data-informed marketing decisions? Our marketing manager breaks down this plain English explanation of web analytics.
Listen to Sarah on Counsel Cast
Learn how marketing and pricing your services go hand in hand.
Case Study: The House Shuffle Squarespace 7.1 Website
We launched The House Shuffle's first website on Squarespace 7.1!
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