Smooth Sailing Migrations: Recorded workshop + Resource Center
Update, Migrate, or Change Your Website—Without Tanking Your SEO
KEEP YOUR WEBSITE—AND YOUR SEO—AFLOAT WITHOUT STRESS & DRAMA
Are you a business owner or designer dreading your next website migration?
Do you fear losing valuable search engine rankings and hard-earned organic traffic? Concerned you’ll disappear off the internet if you push that publish button?
You're not alone. I’ve been there, done that (super recently!).
Website migrations can be a stressful and confusing process, but they don't have to be.
We just took our own massive website through this process and are sick and tired of the gatekeeping of this information—so we documented it all as we went, and are excited to share it with you at a very approachable cost!
“For the first time I feel like I have a grasp of the steps I need to take to *properly* migrate a site. I've looked things up before, but didn't feel like I had a comprehensive overview of the process. I know what to do for clients moving forward, and that brings a lot of confidence to me and my business!”
— Becca Wood, Squarespace Website Designer
In this workshop recording, ebook, and resource center, you'll walk away feeling confident and prepared to tackle your next website migration with ease.
Proven strategies to minimize SEO risk during your migration.
Essential pre-migration checklists to ensure a smooth transition.
Easy to track post-migration auditing techniques to identify and fix any issues.
Expert tips and tricks to maintain and improve your search engine rankings during this process.
You should know: Receive access to the workshop replay and materials for a minimum of one year so you can revisit key concepts and refer back to this essential, valuable information whenever you need it.
What you’ll get from Smooth Sailing:
✓ Proven strategies to minimize SEO risk during your migration.
✓ Essential pre-migration checklists to ensure a smooth transition.
✓ Easy to track post-migration auditing techniques to identify and fix any issues.
✓ Expert tips and tricks to maintain and improve your search engine rankings during this process.
WHo the Smooth Sailing workshop is for:
✓ Website owners (this means you!)
✓ Web designers who do this work for clients
✓ Copywriters involved in website migration projects
✓ In-house marketing coordinators tasked with overseeing website projects
Introducing
Smooth Sailing Website Migrations
If you or your client are considering a significant website update, a platform migration, or a redesign in the next year, you won't want to miss this live workshop. Like I said, we recently did a platform migration ourselves, shifting from WordPress to Squarespace, and have supported clients throughout the year as they made similar moves. What we've learned is that the landscape of these kinds shifts has changed radically, and being fastidious in your planning and execution is essential.
The Details
This efficient and effective 90 minute workshop will walk you through the steps you must follow to maintain your brand integrity and visibility online.
⏰ Duration: 90 minutes
👩🏻💻 Format: Recording of a live workshop, interactive workbook/ebook, and ability to submit Q&As
📝 Transcripts and captions.
🎧 Private podcast feed to listen on the go
📖 Google Doc workbook for you to reuse when you need it.
🚨 Designers, copywriters, & other pros: You are welcome to use these materials in your projects, but under no circumstances are you permitted to resell, teach, or otherwise claim them as your intellectual property. (It sucks I have to say this.)
Smooth Sailing Migrations
Join the live workshop for a super approachable price—I want everyone to have this essential knowledge so they can approach their next website move with calm confidence.
Regular Pricing
After Jan 1, the price increases, but it’s still pretty great.
✔ 90 minute live workshop
✔ Opportunity to submit questions before and after the workshop
✔ Replay access for at least one calendar year
✔ Google docs workbook to use over and over again
✔ Private podcast audio version of the live workshop
Pricing: $75 usd
Meet Your Guide, Sarah Moon
Thought Partner. Marketing Consultant. SEO Expert. Authority Coach. Business Strategist. Trusted Advisor.
I play a bunch of different roles for my clients, and those are just some of the titles clients have given me. Whatever you want to call me, I’ll be your guide all summer long.
I’m fortunate to have a pretty big toolkit, as a former college-level instructor focused on professional education for adults, and communications director in the public and private sector (I’ve seen some stuff, I tell you).
I’ve been running SM&Co since 2008 and had a special interest in all this search engine magic since 2012 when I saw how focused, strategic content marketing was exponentially growing my business every year.
I’m excited to share my experience with you and demystify this complex process of changing your website. I’ve been there, done that hundreds of times, and most recently with a massive migration of my own site from WordPress to Squarespace.
FAQs About Smooth Sailing Website Migrations
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Give yourself at least 90 minutes to listen, but the materials will take some time to work through.
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You can do so via our learning system! However, I am unable to provide tech support. If you need tech support for your migration, I can make recommendations to pros who work in both WordPress and Squarespace.
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Yes , please do! All I ask is that you not use my materials to sell your own course, template, etc. This is not a license to resell my materials and I am a stickler about copyright.
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I’m platform agnostic, so this isn’t a problem!
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Each attendee must have their own access, no exceptions.
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NO.
(If you don’t know what I’m talking about, be happy!)
