Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
Website Redesign SEO: A Comprehensive Checklist for Designers & Website Owners
Is it time for a website redesign? Then it's time to get serious about preserving your SEO. In this guide, I walk you through the checklist for website redesign SEO so your next site is nothing but smooth sailing.
What is an SEO funnel?
Heard the term “marketing funnel” and not sure what this all means? I break down what a successful marketing funnel, and a thriving SEO funnel, looks like and how you can leverage both in your business.
Is Squarespace good for SEO? (2025 Update)
Squarespace isn't magically going to solve your search engine optimization concerns—but no platform will. It's all in how you use your website and your content marketing strategy.
Should you update an old blog post or write a new blog post: Which is best for SEO—and your business?
Should up update old blog posts or write new ones? We break down how to decide which is best for your website's SEO.
Why is my website traffic dropping? A quick guide from an SEO expert who’s been there, done that.
Has your website traffic declined? There’s a good chance it’s NOT the algorithm. Let’s dig into the problems and solutions.
Is SEO Dead? Not so fast. Here's Why Search is More Relevant Than Ever
Let's debunk the myth of SEO being dead and explore how search is evolving to prioritize user experience and expertise. Learn how to adapt your SEO strategy for a conversational future with Google SGE, target zero-click searches, and build brand authority.
Five Red Flags When Hiring an SEO Consultant
Avoid shady SEO tactics! Learn how to identify red flags & choose a consultant who can boost your website traffic ethically and achieve long-term results.
How to Resolve Common Google Search Console Errors in Squarespace
Google Search Console errors got you stumped? This guide simplifies common issues like 404 errors and "excluded" flags. Learn how to fix redirects, check indexing, and potentially improve your site's overall quality for better search visibility.
6 Ways Your Website Design May be Hurting Your SEO (and how to fix it)
We break down how your website's design may be holding you back in Google. Learn about common mistakes and fixes you can make right away.
The Savvy Financial Advisor's Guide to Search Engine Optimization
If you're a financial advisor, search engine optimization is one of the best marketing tactics you can use to attract well-qualified clients. Learn how to get the best ROI for your SEO in this practical guide to SEO strategies.
Do images matter for SEO?
Discover best practices for helping your photos, infographics, and charts show in in Google search and increase your rankings.
Does SEO work for coaches & is it right for your coaching business?
Dig into our guide to understanding the unique questions coaches need to answer about search engine optimization.
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