Marketing & Business Strategy

for Consultants, Creatives, Coaches, & Other Game-Changing Entrepreneurs

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Ready to boost your impact, own your voice, and grow your business?

I partner with ambitious entrepreneurs to grow their businesses—and their movements—without the sleaze, misalignment, and overwhelm that permeates modern business culture. Using a unique mix of qualitative and data-informed strategies known as the Alignthority® method, I meet you right where your at and tailor a solution that meets your goals and capacity.

Is it time for you to shake things up sustainably and strategically?

Then you’re in the right place.

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The status quo of modern marketing isn't designed for you and me.

The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.

We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two.

This is why I developed the Alignthority® System.

Alignthority® Framework, a Venn Diagram with Clarify, Create, Cultivate intersecting and Alignthority® in the center

The Alignthority® System

No matter if you’re getting a one time consultation when you need a sounding board, joining a program or workshop to uplevel your skills, or going on in in the Accelerator, we lean on the Alignthority® method to solve your challenges, big and small.

Meet Your Strategist, Sarah Moon

Sarah Moon, of Sarah Moon Consulting, a marketing strategist with brown hair and glasses, smiling at the camera.

Thought Partner. Marketing Consultant. SEO Expert. Authority Coach. Business Strategist. Trusted Advisor.

I play a bunch of different roles for my clients, and those are just some of the titles clients have given me. The title that fits shifts all the time, depending on what my clients need to reach their goals—and that’s part of the fun.

I’m fortunate to have a pretty big toolkit, as a former college-level instructor focused on professional education for adults, and communications director in the public and private sector (I’ve seen some stuff, I tell you). 

I’ve been running SM&Co since 2008 and had a special interest in the magic of the search engine and its treasure trove of data since shortly thereafter, when I saw how focused, strategic content marketing was exponentially growing my business every year. 

I’m excited to share my methods with you and support you in your journey to becoming an authority—whatever that means to you.

— Client Stories —

The Alignthority™ pyramid, which progresses from technician to professional, to expert, authority to alignthority.

It all starts with strategy.

Too often we dive into tactics before we know where we’re going—basically, we do marketing the hard way. This begins with understanding where you are right now, your biggest challenges and your most inspiring goals.

I aim to ensure you’re in the “right-sized” solution, whether you simply need a quick infusion of strategic thinking or are ready to dive deep into a deep marketing, search funnel, and messaging overhaul.

MARKETING STRATEGY SERVICES

Not sure where to start? A one-time strategy session is just the ticket to mapping the best path forward.

“Sarah Moon has a way of bringing out in you the thing that has always been in your head, but you never probably didn’t have the words to verbally express. She has a way of framing it in a way that you go, yes, that’s what I’ve been trying to say.”

— Nequosha Anderson, Anderson Law Firm

The Latest Articles on Marketing & Strategy

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Get the Free SEO Course

Using my signature Alignthority® System, Engineer Luck helps you build your authority in the search engine and beyond. Sign up for the free course and start building your SEO foundations today.