Strategy Blog
Explore perspectives on marketing and business strategy and how your website, SEO, thought leadership, and streamlined pricing position you to make massive impact, while building your authority on your terms.
How To Alienate Potential Customers
Want to send customers running for the hills? Do this!
Another case against jargon!
Are you driving away potential customers because you're using "industry-speak"?
Three Things to Do When Business is Slow (that will actually make an impact!)
What marketing should you be doing when business slows?
Search + Conversions = Huh?
Search engine optimization on your Squarespace or WordPress website isn't the end, it's a beginning—the next step is conversation optimization!
Which pages do I "no-index" on my website?
Believe it or not, not all pages should be visible to Google! We break down the guidelines.
Six Ways to Simplify Your Consulting Business (So You Can Do Your Actual Job)
Too many moving parts in your business? It's time to get serious about simplifying!
3 Things to Do Instead of SEO
SEO is important for many websites—but not for every website AND it shouldn't be your only tactic. Make sure you consider these three things too!
Get More Marketing Insights in Your Inbox
Tips, inspiration, commentary, and the latest articles right in your inbox. Always spam-free, always 100% human. Sign up for my newsletter and join the fun!